Authentic Beauty Concept Eau de Toilette – 50ml


Authentic Beauty Concept is more than products and it goes beyond hair. Inspired by a community who believes in the same values, we wanted to create a holistic experience of authentic beauty. This also means being mindful not just about our hair, but also about our body and soul to reconnect with ourselves. Because inner beauty, as outer beauty, is a reflection of the inside.


A pure, fresh and elegant feminine floral creation composed of a generous bouquet of white peony blended with fresh cut leaves accents, underlined with luminous rose, freesia blossoms and cottony powdery violet over a soft background of creamy musks and soft woods.


Following on from its successful launch, AUTHENTIC BEAUTY CONCEPT continues to pave the way forward with authentic products – products with integrity and a no-filter attitude. 2020 saw the release of four, exciting vegan product innovations (Indulging Fluid Oil, Nymph Salt Spray, Airy Texture Spray and Nude Powder Spray) and now, to kick off 2021, the brand is happy to announce the launch of the new AUTHENTIC BEAUTY CONCEPT Eau de Toilette, for skin and hair.


Salon clients are increasingly expecting an experience that goes beyond hair; it’s about connecting the senses through a mindful memento. The new AUTHENTIC BEAUTY CONCEPT Eau de Toilette aims to evoke memories of the salon experience, creating a lasting moment that is fondly remembered.

Making YOU ‘You’

Just as fingertips have a unique print, the body has an individual scent of its own. Based on the beliefs of raw and real beauty, the first Eau de Toilette from AUTHENTIC BEAUTY CONCEPT isn’t about masking or covering up; it’s about enhancing the notes that make you, ‘you’.

Signature Fragrance

The new Eau de Toilette captures the signature fragrance that can be found within both the AUTHENTIC BEAUTY CONCEPT All Hair Types and Styling ranges; think fresh linen, white flowers and powdery violet notes that have been carefully blended for a subtle scent. The pure and fresh perfume balances elegance and character with a clean, crisp finish.

The Design

With sustainability built into the brand’s ethos, the AUTHENTIC BEAUTY CONCEPT Eau de Toilette also comes in a beautiful flacon-style glass bottle that’s made from 25% recycled glass. This is packaged in a climate-neutral box, which supports the NGO, Plastic Bank; a social enterprise committed to stopping ocean plastic through ethical recycling ecosystems in coastal communities.

At A Glance

• Fragrance for skin and hair
• Designed to complement an individual’s character
• With notes of fresh linen, white flowers and powdery violets
• Registered by the Vegan Society™
• Bottled in a 25% recycled glass flacon and packed in a climate-neutral box
• Helps to support clean oceans through Plastic Bank

*All formulas are vegan-friendly, except AUTHENTIC BEAUTY CONCEPT Gritty Wax Paste & Shaping Cream, containing Beeswax and Amplify Mousse containing Chitosan. We are working towards a complete vegan formula portfolio.